I am a part of the publishing team, which involves welcoming a new author onboard, helping him/her through the process and acting as a conduit through the whole publishing process starting from editing to production, all the way to marketing & PR of the book once it hits the stands.

With more than five hundred titles to boast of, Srishti specializes in publishing books in genres as diverse as Astrology, Biography, Children’s Literature, Culture, Health, Fiction, Management, Philosophy, Plays, Self-Help, Translations, among various others. The year 2017 will see Srishti’s burgeoning presence in genres as varied as romance to coming-of-age stories, all the way up to thrillers.

The publishing trends tend to change from time to time. We are seeing an emergence of new genres like travel-lit, spiritual-lit etc. However there won’t be any single genre which will be all dominant and will keep the market mostly heterogeneous.

The industry is growing and has a huge potential. The emergence of digital platforms and availability of books across multiple devices will help it grow.

We hope to see a significant rise in readership, with an increase in levels of literacy and percolation of English as a language amongst the masses.

A simple word of advice to all budding writers would be to write with your heart and passion and persevere in your efforts. The initial focus of the writer must always be on content rather than glitz. The content still is and will always remain the King. However the author should also have a marketing plan in his mind after he is done writing.

A good manuscript must have most importantly, a good story. Having a story which is new yet touches a chord with millions of readers is the most important but elusive ingredient. Quickly following it on the scale of importance is the language, easy to read and colloquial but at same time making grammatical sense. These are two of the most important things amongst others that we look for in any manuscript that we accept.

Weekends usually mean finishing those pending work, which have a next-week deadline. Also gives me some time to unwind and finish my ever-growing pile of to-be-read books.

Black Coffee, preferably filter coffee from Coorg, with a large dollop of sugar.

Work diligently. The publishing process is one of perseverance and patience is the key to success.